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Nike commercial–inspiring or degrading?

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Nike’s new Olympic commercial shows a 200 lb. twelve-year-old boy struggling to jog down a deserted country road. The voice over narrates, “Greatness. It’s just something we made up. Somehow we’ve come to believe that greatness is a gift reserved for a chosen few—for prodigies, for superstars—and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We’re all capable of it. All of us.”

While some find the commercial awesome, others feel like Nike is degrading and exploiting the overweight middle schooler. Watch it below.

What do you think?

Tags: 2012, 2012 Olympics, childhood obesity, health, Nike, Nike commercial, obesity, Olympic games, sports, video

Comments (14)

cuppycakes25 on Sunday, October 7, 2012 at 3:17 am

I like it personally
LexiiGirl on Friday, August 10, 2012 at 5:50 am

I think this is degrading. No hate, my opinion.
broken-heart17 on Thursday, August 9, 2012 at 1:56 pm

Inspiring lol
tannerwilliams on Thursday, August 9, 2012 at 4:45 am

when I first saw this saw this commercial the first thing I thought was how inspiring it was. The thought of it being degreating never even entered my mind until I just read this. If people look at this as being degrating then theyre way off base because that was not even close to the intention of the comercial, it is saying that ANYONE is capable of greatness which is inspiring.
dimond144 on Wednesday, August 8, 2012 at 2:33 pm

this has nothing to do with it but does anybody know how to put youtube videos on your profile. msg me if u do thanks. wnna add beyonce run the world nicki minji stupied *** and chris brown turn up the music..
gangster45 on Wednesday, August 8, 2012 at 11:10 am

every girl add me on my friends list
KermitDumpedMe on Wednesday, August 8, 2012 at 9:52 am

I like it, it’s inspiring I’m losing weight right now, and I wear all kinds of nike running shorts. So yeah, i’m trying to achieve greatness
only_unique_luv on Wednesday, August 8, 2012 at 9:49 am

I still dnt get why they were tlkin bout greatness while wtchin an obese boy run i dnt get how tht goes 2gether
alexiswashere on Wednesday, August 8, 2012 at 8:29 am

I like the commercial, I just hope that other kids don’t start picking on this boy.
shesBORED on Wednesday, August 8, 2012 at 12:45 am

richest fat kid in 2012